& nbsp; & nbsp; & nbsp; Adidas and Nike, battle for the market has hit the Russian football. Earlier this week, Adidas announced that they have signed a sponsorship agreement with the RFU, the two sides will cooperate to at least 2018. Previously, Adidas has been one after another with Argentina, China, Denmark, France, Germany, Greece, Japan, Nigeria and the Spanish Football Association signed a sponsorship agreement. 2010 World Cup hosts South Africa Football Association also has a contract with Adidas in the body. Beginning this month, Adidas began sponsoring the Russian national team and Olympic team, the team's new jersey will be available early next year. But in the World Cup qualifiers this week, the Russian uniforms appeared Adidas logo, Russia round opponent is Wales. RFU has 2.5 million registered players, 44,000 clubs, 156,000 teams and 37,000 referees. Adidas "eastward expansion" success is a direct blow to the largest competitor Nike, because Russia's "Pravda" reported: "Adidas and the entry into force of the agreement, means that th cheap foamposites e previous sponsor Nike contract termination. " Of course, the Adidas "victory," the price of money in Russia, this contract is with money out of the heap. Although Adidas did not disclose contract details, but according to sources, the total value of the contract between the two sides more than 100 million euros.after 07 years after the sale of the complex moment again, yesterday AIR JORDAN 3 " Fire Red" once again set off a fire storm. This is also the third sale of AIR JORDAN 3 " Fire Red"The classic type of shoes,French fashion brand givenchy recently been a street full sense of design was the favorite of many fashion people, the release of the Blue & amp; Black Leather blue-black color leather high-top sneakers is the continuation of this design philosophy, blue and black colors, made of high quality leather material, and with the iconic metal star pattern as decorative details, full of fashion sense in the premise, with a strong trend feel.& Nbsp; & nbsp; & nbsp; SARFT and SAIC jointly below, starting August 1, weight loss breast enhancement and Cheap air jordans for sale other TV programs advertising suspended. This really makes the world a woman lovingly of his body that measures hand-foot. However, Nike has long prepared a better place for them.
open nikewomen.com.cn, in pink interface strayed paragraphs satisfying wishful words: "Turn off the computer, go to one hour dance lessons, back pack your efficiency becomes faster, and smiling love. your body "...... This is the Nike Women fitness program Nike Goddess of Chinese mainland version:" Love your body "(Love, You Body). The core part of the program is dance master Jamie King and Nike together to create NRSW courses. Release This dynamic fashion fitness dance aimed at targeting 22-28 year old urban women to participate in and drive sales female fitness products.
compiled a dance, teach you to dance, make you inspired to get rid of fat, the opportunity to sell shoes and clothing dance equipment. A woman can be so earn money.
profile: full of male hormones
most of the history of Nike, not to treat women as men, that is, we do not consider them. Female sports Retro jordans for sale market even men's marketing strategy also copy, even Nike shoes model used simply smaller than men 1st. In Jordan, Tiger Woods so great male athlete Liu Xiang, this glorious, Nike dominated the world sports market for many years. The company, however, one full of male hormones, and have a lot of male sports fantasy force is difficult to be loved by female consumers. Do not forget Nike Nike is a woman - the goddess of victory in Greek mythology named.
Nike sales of $ 13.7 billion per year in sales of women's and women accounted for only 20%. It seems no foot Nike commit suicide. Reebok and Adidas competitors but was able to take advantage of Stalin to seize the initiative. Undoubtedly the most pick Adidas Women Fitness Clothing Women Sleek series, won the women favorite.
With the increase in the number of women participating in the exercise, together with the movement of fashion and sportswear fashion trends show that brings together elements such as fashion and sexy women's sports apparel market outlook is widely optimistic. According to Sporting Go cheap jordans for sale ods Manufacturers Association of Sporting Goods Manufacturers Association data, from 2000 to 2004, women's sports apparel sales grew 39%, to $ 17.4 billion; the same period, sales of men's sports apparel decreased by 11% to $ 13.4 billion.
Results 2005 year a project called "quality of life in Chinese women" shows women a stronger sense of overall fitness, 80.6% of women will from time to time to exercise. On the consumption side, fitness behind clothing, communications and tourism, the fourth column of the female consumer spending. Sports consumption reflect the "women's power" is an indisputable fact.
Nike beats after all, and soon the smell of this point, and quietly make adjustments.
Empathy: Iraqis dancing dancing
too concerned and focused on traditional sports, and likely to cause timid innovation when, suddenly unexpected ability of the operating edge of Nike products are amazing. Because most consumers and retailers agree that Nike is embodied hero and sports. Indeed, in addition to sports other Nike previously dismissive, and now Nike Cheap air jordan 12 ovo now determined to expand on the "movement" of interpretation. Integration of sports, fashion and entertainment from a number of non-pure fitness dance sports emerged as Nike developed female fitness market fulcrum, indeed the most difficult to break through the two Nike breakthrough: sports and men. Because a few years ago whether we dance movement also debated.
The next step is to explore women dance in the end what kind of equipment, which determines the Nikewomen future design direction. The study found that for the vast majority of women, high performance is not necessarily sports-related, but with the comfort related. Many women are hoping the same as men, outside the gym wearing sportswear.
In addition, it found that Nike and the line must be adequate to weaken rough sporty and fashion go hand in hand. This performance is even worse in women. Core consumer Nike fitness dance apparel is 22-28 year-old women, they do not want to sacrifice fashion for motor function, they want both. And those who like to buy products harmonious colors.
For a v ariety of reasons, Nike launched its latest fitness dance series in the tank tops, low-waist slacks, sexy short shirt, whether in the gym or in the nightclub are suitable for wearing. Trousers and vest can be long or short, customers are free to mix different styles colors of tops, bottoms, shoes and other equipment such as backpacks, wear clothing style. Followed international dance master jump Rockstar Workout of course, have a good outfit. Nike women's fitness apparel is tailored to this dance.
From the earliest Bodyarts, Nike will local strength training, yoga, Latin dance aerobics and other sports in which melting, and proposed a "charm 3S" concept (Spiritual, Stylish and sexy), is a twenty-first century women The new definition of glamor. Spiritual refers to have optimistic, confident, positive and perseverance, Stylish refers to a unique taste and style, have their own beliefs, but sexy is not just sexy, but also a sexy look and gesture. Bodyarts become a fashion line cities in white-collar women.
Later Nike Rockstar Workout start another bo cheap jordans online om during the global promotion. Cooperation by the renowned choreographer Jamie King, director of fitness and dance Nike created, containing the latest Hip Hop movement and the latest wave of urban rhythm, let the dancers dance in a one-hour course in the body energy to get exercise.
Recently, Jamie King and Nike together again to create a new Nike Rockstar Workout Bollywood courses. The innovation lies in Hip Hop, Funk, R & amp; B joined the mysterious and elegant style of Indian dance. In Beijing, Shanghai, Guangzhou, Shenyang, Dalian and other cities in the body times the force, force the United States and other fitness and health center, you can find Nike dance classes.
closer to Dance, and Music in tune. Nike on female fitness products in the "outrageous" performance beyond conventional boundaries of sport, its power comes from the great temptation of the market.
seized the opportunity to: lose weight ulterior motive
Although counterfeit slimming products list becomes longer, but the heat of the weight loss market continues unabated. "Good Retro jordans for sale figure, thrown out." This year's "hot" in the rejection of fat woman to lose weight once again ignited the hope of the world. Recently CASE and experts warn: there is no scientific basis for the rejection of fat to lose weight, but also can damage bone nerve. Secretary-General of the World Natural Medicine Global Fund to Fight Obesity Huang informed the Commission will reluctantly said: "Almost all dieters wasting money, weight loss market is a market failure." However, up to 30 billion yuan per year, and the weight loss products on the market with a rate of 5% -10% of how to prevent businesses salivate? "Obesity is essentially a lifestyle disease," Dean China Working Group Leader obesity prevention before the Chinese Academy of Professor Chen Chunming speaks a word. Consumers need to return to a rational opinion on the one hand, on the other hand requires a consumer more receptive to healthy weight loss methods.
Anyway Nike certainly take on this group of global slimming Shuttle, besides Nike "Fate Cao in my" brand connotation and promote positive cheap jordans for sale mens sportsmanship, and Science Diet concept very similar. And Nike's genius is that it in any way deliberately vague propaganda avoid "diet" is, even some of the adjective, such as weight loss, body sculpting, lowering the words have never touched. Perhaps because of the weight loss market too freely, fearing damage to their health motion image.
But we still see the weight loss associated with content on nikewomen Chinese website. There is a "dance consume heat meter" clearly above listed several dance weight loss information, "30 minutes of hip-hop can burn 235 kilocalories; 30 minutes can burn 210 Latin dance kilocalories" and so on.
On "Beauty Forum" more audible to the voices of many women, their most talked about topic of course is to lose weight. For example, there are users saying "When I saw so many lose weight PP, do not believe that diet pills and weight equipment ......", someone responds: "Aerobic exercise is a healthy way to lose weight, but I generally difficult to stick to ......." Here it seems to have become the battlefield of their vo cheap jordan shoes for men cal opposition and sub-Gan co bitter camp.
low-key: temperature possession to be growing
Over the past thirty years, the theme from the beginning like a masculine Nike has not changed. But this hero worship style of advertising is difficult to attract female consumers. Nike thinking without affecting the brand image of the main premise of how to better communicate with women. Stronger might hurt Nike masculinity, weak it is difficult to arouse female attention. The study found that most women do not have a keen interest in sports stars Reviewed contrary, they pay more attention to the emotional exchanges between.
market next fight than men, the women's market is more like a cold war. Next is a series of anti-normal changes. Such as hiring outside the sports sector R & amp; B singer Rihanna (Rihanna) starring fitness dance series DVD, and play nikewomen.com. Hiring dancers Jamie King as the new spokesperson. Nike Rockstar Workout fitness dance in Hong Kong, Beijing, Shanghai and Guangzhou and other cities to become the choice for white-collar women, largely because of factors choreographer Jamie King. The "Europe's most innovative," the dance design director, is the 68th Academy Awards live dance choreographer. Madonna recently in 2006 "Confessions" world tour as a choreographer, beginning the same year for her song "Sorry" shoot MV.
In selecting its channel on Nike rarely use the mass media hype, and more optimistic about the relatively low-key but more targeted Event, and rely on electronic channels to recruit more women. For example, each year thousands of people dance, "Dance Party", the transformation of different topics, from the "do sports, do it yourself", "the woman insisted more," "I omnipotent, omnipresent charm", "I move my charm" "Movement Let me Shining", "5678, and indulge in rhythm" and, most recently, "Hot Dance Party" Online enrollment nearly three thousand people.
The Internet is a young woman of the world, the network may go deep into the psychological self-conscious women. Nike various areas of the site have a women's channel, and set up an independent nikewomen.com website. Online we see the same theme "Just do it" and different expressions: Praise ordinary real woman, to "dialogue" between the woman and the woman as the primary means of communication. On this point nikewomen.com Taiwan, Japan and other Asia-Pacific region is particularly prominent sites. For example, in istories channel, you will find that you are not alone, no matter in Taipei, Shanghai or Kyoto, have a group of energetic women, being in the classroom will also enjoy dance, yoga or meditation classes. It can also be seen from morning to night and story fragments of their lives. In these extraordinary figure, you will find Yang Yang and Maria Sharapova faces, but they are not at the podium and the sports arena, but as with your ordinary life.
Of course, on the site you will easily tap the Nike dance courses video, from warm-up, footwork, break down the action to the combined action and fancy mix, no matter how you played repeatedly. Also watch the top dance masters performances.
Obviously, less indoctrination rhetoric, have become more scenes exchanges and considerate.
In order to completely change the way women communicate, Nike Goddess (goddess Nike stores) began as the emergence of the concept of women's cosmetics store. As before exudes rough, cold, masculine image of Niketown (Nike Sports City) compared to, Nike Goddess is they will feel comfortable shopping, like a kind of family feeling, decorated using warm colors of wood floors, blue Tile, plus white doll model physique. Here is the home furnishings like furniture, rather than rigid display rack. In order to come into contact with women, Nike moved even a small amount of shelf next to the place of women's underwear.
Eve Economics pointed out: women dominate 70% of global economies of scale, the next 15 years, women account for more than eighty percent of global consumer purchasing power. Such amazing proportions allow all companies can not be underestimated. Today most sensible how companies find enormous influence female consumers, and use it to get breakthrough results, with "love" instead of "cheating."
Nike: "Love your body."
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